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This site reusexchange.com states the following, "The goal of the Nantucket REuse eXchange REX is to reduce the vast amount of waste produced on the island." We noticed that the webpage also stated " We aim at connecting those having materials they no longer need with those who can use them." It also stated " By facilitating this connection of parties, reuse is promoted and waste is discouraged. REX supports the mission at 350. Is an international grass roots movement - please visit their website. With any feedback to improve this site." The header had nantucket island as the highest ranking keyword. It was followed by nantucket MA, reduce, and reuse which isn't as ranked as highly as nantucket island. The next words the site used was recycle. recycling was also included but will not be understood by web crawlers.